Culture moves faster than institutions
These essays explore AI as a methodological shift rather than a technical one. They look at decision-making, institutions, play, trust, and power—drawing on product work, consulting practice, and historical parallels.
Why Meta’s Fully AI‑Driven Ad Rollout Demands a Strategic Reboot
Discover how Meta’s full-stack AI ad creation by 2026 will transform marketing strategy, speed and scale—why brands must pair agility with human insight.
Outsourcing Thought: How Generative AI Risks Hollowing Out Human Judgment
AI is making us faster—but not necessarily wiser. As generative tools reshape how we work and learn, leaders must ask: Are we still developing the human judgment, reflection, and moral clarity that wisdom demands? In a world optimised for answers, we must protect the space for better questions
🧠 Persuasion at Scale: Are Marketers Ready for the GPT-4 Era?
How GPT-4 is transforming marketing strategy. I explore how AI enables scalable persuasion, personalised messaging, and influence based on behavioural signals—not just demographics.
Future-Proofing Your AI Product Strategy: How to Stay Relevant When Big Tech Moves In
Discover 5 strategic moves AI Product Managers can use to stay competitive and relevant—even when giants like OpenAI or Google release similar features. Learn how to pivot, specialise, and integrate smartly.
Google Isn’t Enough: Winning in the Age of AI Search
AI tools like ChatGPT and Perplexity are reshaping how people discover brands. Learn how to future-proof your marketing by earning visibility in AI-driven recommendations, TikTok searches, and community platforms.